The Shrines of Europe network is actively participating in FITUR 2026 in Madrid, one of the most important international events in the tourism sector. The presence at the fair is a key element of the joint promotional activities of all cities belonging to the network, aimed at strengthening the visibility of European religious and cultural tourism.
During the event, held from 21 to 25 January 2026 at IFEMA MADRID, Shrines of Europe present a coherent offer of seven sanctuary cities, based on shared values, spiritual heritage and cultural richness. Promotional activities are carried out in a spirit of cooperation and partnership, highlighting the importance of the network as a common European project that brings together diverse traditions, histories and pilgrimage experiences.
Participation in FITUR provides an opportunity to meet tourism professionals, media representatives and visitors from around the world. The joint presence of the Shrines of Europe cities makes it possible to present a comprehensive offer addressed to travelers seeking journeys with a deeper spiritual and cultural dimension, as well as to professionals interested in the development of sustainable tourism.
FITUR, regarded as the most influential international tourism fair in the sector, focuses on innovation, digitalisation and sustainability. The event programme includes specialised thematic areas, expert forums, B2B spaces and presentations of modern technological solutions for tourism. At the weekend, the fair is also open to the general public, allowing direct contact with destinations from around the world.
The presence of Shrines of Europe at FITUR 2026 confirms the strength of cooperation among all cities forming the network and their shared commitment to promoting Europe as a space of exceptional pilgrimage destinations, open to dialogue, exchange of experiences and inspiring journeys.
