The following strategic goals provide a framework which identify what is important in the organizational strategy in the long-term perspective:

• To strengthen the role and importance of the Shrines of Europe and to foster more cooperation within the network
• To develop a shared policy vision for the future, and to manage a common brand putting in place a marketing strategy
• To pursuit common cultural, creative and social activities through exchange programmes, sustainable actions, cocreation or sharing resources in order to reinforce cultural valorisation policies, heritage promotion and creative innovation in each city member
• To affirm European values and contribute to intercultural, intergenerational and peace dialogue
• To create a ‘Cultural Route’ aiming to reinforce cooperation and promotion both of the network and the cities members
• To share knowledge and good practices
• To identify sanctuary cities that may join the network in the future
• To promote the cities internationally as a relevant network destination in Europe, delivering unique experiences in faith, spirituality, cultural and leisure activities
• To work with partners in order to diversify markets and target audience
• To raise funding sources to increase the operation and the effectiveness of the association

Our heritage of centuries, and also the varied cultural history, created the identity of our shrine cities which perfectly reflects the values of the municipalities and has a great impact in our communities, countries and far beyond our boundaries.

For all of these reasons the ‘Shrines of Europe’ members carrying the European ideals, storytelling and values which we promote under a common brand with the purpose to invite people all around the world to visit and discover these faith historic places in Europe.

Pilgrims and visitors will be all welcomed in our communities with joy and open arms, invited to dive deeper in each municipality's traditions and culture, as well as discover the surrounding region and the links that tied us.

The Shrines of Europe also stand for providing safety, unique experiences and support pilgrims and visitors on their way to gain spiritual consolation and new strength for living.